壹峰创新作品《上泽音乐农场番茄礼盒》荣获2025年美国IDA设计奖——金奖

This gift box, themed on the “music farm”, innovatively shapes like a retro cassette player common in the 1960s. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, instantly evoking strong emotional resonance. Details like knobs and frequency dials, paired with the IP character brown eared pheasant, and illustrations of typical elements in the 60s-80s, show retro charm and offer an immersive experience. By ingeniously blending natural flavor with nostalgia for the era, the box elevates the agricultural product to a tangible vessel of collective memories.

项目描述

这款以“音乐农场”为主题的礼盒，创新地造型成20世纪60年代常见的复古卡带播放器。打开时，它会播放根据经典歌曲《东方红》改编的品牌颂歌，瞬间引发强烈的情感共鸣。旋钮和频率拨号等细节，配上IP角色棕耳雉和60-80年代典型元素的插图，展示复古魅力并提供沉浸式体验。通过巧妙地将自然风味与对时代的怀旧结合，礼盒将农产品提升为集体记忆的有形容器。